Tutoriales de márketing

Managing Customers Tutorial From KnowThis.com

In the What is Marketing? Tutorial we noted that marketers make decisions which result in value to both the marketer and its customers. Throughout the Principles of Marketing Tutorials
we emphasize the importance customers play in helping marketers meet
their business objectives. To drive home this point, in the Managing Customers Tutorial,
we concentrate our discussion on understanding customers and examining
their role in the marketing process. We will see that for most
organizations understanding customers is necessary not only because of
their effect on marketing decisions but because customers’
activities influence the entire organization.