So the goal here should not be eliminating piracy, which is absurd and impossible. Instead, work on converting as many of those pirates into customers. Here are five ways to get people to pay for your stuff. Again, these are social changes - this has nothing to do with building a better DRM system. As a bonus, a lot of these things are free.
La Lista RobinsonFECEMD - Federación de Comercio Electrónico y Marketing Directo - Listas Robinson
¿Está harto de recibir en su buzón infinidad de folletos, cartas, anuncios sobre productos y/o servicios que no le interesan en absoluto? Si éste es su caso, usted puede apuntarse a la llamada Lista Robinson.
Esta lista recoge los nombres y direcciones de todas aquellas personas que no desean recibir publicidad por correo. Adhiriéndose a este sistema, usted dejará de recibir al menos la publicidad de todas las sociedades pertenecientes a la Asociación Española de Marketing Directo (AEMD); actualmente, cerca de 200.
La <> de la Lista Robinson no alcanza, sin embargo, a los impresos sin dirección y depositados en mano en su buzón; las revistas gratuitas; los impresos insertos en revistas o en sus facturas; y la publicidad de empresas no adheridas al servicio.
Servicio Listas Robinson
Es un servicio gestionado por la Federación de Comercio Electrónico y Marketing Directo, con el fin no lucrativo de reforzar las buenas relaciones entre los profesionales del sector y el público en general.
El Servicio de Listas Robinson se enmarca en el ámbito de la publicidad personalizada, es decir, aquella publicidad que recibe un usuario a su nombre y dirección, y está dirigido a consumidores particulares y empresas.
Derecho de Exclusión
Modelos de ejercicio del derecho de exclusión
Ejercicio del Derecho de Exclusión de la utilización de los datos para fines de publicidad y prospección comercial.
Ejercicio del Derecho de Exclusión en los Repertorios Telefónicos de acceso público.
They have a "opt-out" cookie value.
http://www.doubleclick.com/privacy/dart_adserving.aspx [doubleclick.com]
The catch being that if you do clear your cookies, you'll have to re-set the opt out cookie as well.
If you care, here's the URL to opt-out of the other big ad network:
http://www.atlassolutions.com/optout.aspx [atlassolutions.com]
I don't have all of them, but Doubleclick and Atlas cover something like 75-80% of the market.
But marketers are making a big mistake if they think widgets will help
them build deep inroads with this demographic. To understand why,
consider the mindset of the people spending time spiffing up their
profiles and socializing online.
They are doing, not hunting, and you'll have a hard time reaching
them when they're in this mode. There are three modes, or mindsets,
people take on when they use interactive communications: receiving,
hunting, and doing. You receive a phone call. You hunt for a book at
the library. You take an action—say, writing an article such as
this.
Correlation is a big party of Nuconomy, which shows how things on the site affect other things. Do more posts/articles mean more page views? Does one author get more comments but less page views? How do photo uploads affect the number of comments? And so on. See image above for how it is presented.
Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.
Over the past year, I have run clandestine marketing campaigns meant to
ensure that promotional videos become truly viral, as these examples
have become in the extreme. In this post, I will share some of the
techniques I use to do my job: to get at least 100,000 people to watch
my clients’ “viral” videos.
