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Mostrando entradas con la etiqueta negocios. Mostrar todas las entradas
Mostrando entradas con la etiqueta negocios. Mostrar todas las entradas

lunes, enero 25, 2010

Information architecture of restaurant menus

How to layout information of meals, attaining the stated goals (of the restaurant to sell more).

http://www.guardian.co.uk/lifeandstyle/2010/jan/21/menus-cunning-marketing-ploys

It includes a taxonomy 4 kinds of products:

Profitable:
  • Star: popular, profitable
  • Puzzle: unpopular, profitable
Unprofitable
  • Ploughhorse: popular, unprofitable
  • Dog: unpopular, unprofitable

sábado, diciembre 19, 2009

Web Dogma

Danish webshop FatDux has created 10 simple Web Dogma for designing web sites, inspired by George Orwell's 5 writting rules (which are 6).

They seem tailored to convince stakeholders not falling into some very common 'business falltraps' and technicians into not overdoing it.

viernes, marzo 14, 2008

Consejos para una empresa que comienza



Startup Tips for the Early, Early Days
My favorite stage of a startup is the early, early days. This is when things are the most chaotic, resources are limited and the team is small enough to fit a single car.



I've been thinking about the early days of the startups I've been involved in and put together some quick (and practical) tips on these early days.

miércoles, enero 09, 2008

HOWTO: Vender y/o convencer, en 3 fáciles pasos




Three Steps to Yes: The Gentle Art of Getting Your Way eBooks



Palm Reader



Three Steps to Yes: The Gentle Art of Getting Your Way



Feature Article - What You Want - 02/01

According
to Gene Bedell, there are three “laws of persuasion.”
He’s not talking physics, but there is a certain Newtonian aspect
to them:

  1. Every persuasive force causes an opposite resisting force.
  2. People will let you get your way if they believe doing so will fulfill their personal needs.
  3. The other guy talks first.

HOWTO: crear un plan de negocio para una start-up


No debe ser un detallado resumen de estadísticas ficticias, sino el resultado de un estudio de campo preliminar de tus ideas innovadoras.

Before You Write a Business Plan
A startup business plan is always a good piece of fiction filled with great ideas. No one really believes what he reads in them. What venture capitalists look for before they make an investment is a proven product with strong market demand and an experienced management team. And angel investors usually invest in vision and enthusiasm.



Countdown to Product Launch (Part II)
A business model is the nuts and bolts of how a business generates revenue and profits. When preparing a business model, there are seven basics you should consider:

1. Reaching customers. How are you going to find customers or have them find you?
2. Differentiating your product. What makes you better than everyone else?
3. Pricing. What can you charge that will bring profit to you and value to the customer?
4. Selling. Learn to sell for survival and develop a sales process.
5. Distribution strategy. How will you deliver the goods?
6. Support. What does the customer do if your product breaks?
7. Customer satisfaction. How are you going to turn customers into loyal fans?