Three Steps to Yes: The Gentle Art of Getting Your Way |
Feature Article - What You Want - 02/01
According
to Gene Bedell, there are three “laws of persuasion.”
He’s not talking physics, but there is a certain Newtonian aspect
to them:
- Every persuasive force causes an opposite resisting force.
- People will let you get your way if they believe doing so will fulfill their personal needs.
- The other guy talks first.
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