How-not-to en el proceso web de login

Account sign-in - 8 design mistakes to avoid - GUUUI

Jared Spool has watched users struggle with online accounts and sign-in procedures. From his observations, he has compiled a list of 8 common design mistakes:

1. Requiring users to crate an account when it really isn't necessary (e.g. when buying a product or downloading a white paper)

2. Requiring users to sign in before they are ready to do so (e.g. before they can see the products they can buy)

3. Not stating the benefits to creating an account (such as the option to change flight reservations after they are made)

4. Hiding the sign-in button

5. Not making "Create New Account" or "Forgot Your Password" a button or link

6.
Not providing sign-in opportunities when people need them (e.g. at the
checkout where it can save people for re-entering their billing
information)

7. Asking for too much information when registering

8. Not telling users how their information will be used (e.g. not giving a reason for asking people for their phone number)