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lunes, enero 25, 2010

Information architecture of restaurant menus

How to layout information of meals, attaining the stated goals (of the restaurant to sell more).

http://www.guardian.co.uk/lifeandstyle/2010/jan/21/menus-cunning-marketing-ploys

It includes a taxonomy 4 kinds of products:

Profitable:
  • Star: popular, profitable
  • Puzzle: unpopular, profitable
Unprofitable
  • Ploughhorse: popular, unprofitable
  • Dog: unpopular, unprofitable

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