Widgets: no sirven como publicidad

Incluye una mini descripción de los modos de actuación de los usuarios con aplicaciones interactivas:

Why Widgets Don't Work

Receive, Hunt, Do

But marketers are making a big mistake if they think widgets will help
them build deep inroads with this demographic. To understand why,
consider the mindset of the people spending time spiffing up their
profiles and socializing online.

They are doing, not hunting, and you'll have a hard time reaching
them when they're in this mode. There are three modes, or mindsets,
people take on when they use interactive communications: receiving,
hunting, and doing. You receive a phone call. You hunt for a book at
the library. You take an action—say, writing an article such as
this.