The Attention Economy: An Overview
Something as big as an Attention Economy needs a solid foundation. This marketplace
needs participants who play by the rules, as defined by an independent entity. The
founders of AttentionTrust succeeded in
defining a simple, elegant, yet encompassing set of principles that define the rules of
the game, by outlining the basic consumer rights in the AttentionEconomy:
- Property: You own your attention and can store it wherever you wish.
You have CONTROL.
- Mobility: You can securely move your attention wherever you want,
whenever you want to. You have the ability to TRANSFER your attention.
- Economy: You can pay attention to whomever you wish and receive
value in return. Your attention has WORTH.
- Transparency: You can see exactly how your attention is being
So the principles define the rules for any company that wishes to participate in the
Attention Economy. For example, it follows from the rules that services should provide a
way for users to export their information. Another consequence of the rules is that a
user should be able to request cancellation of their account and deletion of all their
information. So these seemingly simple rules ensure that participants transact fairly and
that businesses do not monopolize users information.