Consejos para capear la recesión

... si eres una empresa :-)

How to Market in a Recession

The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the US economy.

Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009: