Encuestas como juegos

Empresa de consultas online que utiliza cuestionarios diseñados como juegos flash para rellenar encuestas, en vez de formularios tradicionales. Este artículo hace una crítica del sitio.

MindCanvas Review - Boxes and Arrows: The design behind the design

MindCanvas describes itself as a remote research tool that uses Game-like Elicitation Methods (GEMs) to gather insights about customer’s thoughts and feelings. It was developed by Uzanto Consulting, a web product strategy firm. When I first learned about MindCanvas, I understood it to be an online card sorting tool. Happily, it’s much more than that.