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lunes, diciembre 10, 2007

Nadie ganará la guerra de formatos

Artículo con reflexiones sobre las guerras de formatos multimedia pasadas y presentes, y las motivaciones económicas que dirigen sus resultados.

Why Low Def is the New HD. — RoughlyDrafted Magazine
the market is not primarily demanding a better picture. That message
is being marketed to consumers by companies with HD products to sell,
like Sony and Microsoft. What consumers really want are products that
just work.
  • Easy to use movies that play back on command.
  • TV programming that’s available when they want to watch it.
  • Portable video that plays in the car and on mobile devices.
  • Access to diverse, alternative content sources.
  • Commercial content that works like their own home videos and photos.

DVD became popular because it solved many of the previous demands of
consumers for a more durable, higher quality replacement to VHS that
didn’t require rewinding. The majority of users are not upset
with the picture quality of DVD today. Certainly, anyone with a new
HDTV wants the maximum quality possible. However, sales of HD discs
have not been overwhelming, despite the massive marketing push devoted
to Blu-Ray and HD-DVD.




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