Medir el User Experience - HOWTO

Encuesta para medir numéricamente la calidad de la experiencia de usuario, en cuatro áreas:

How To Quantify The User Experience [Usability and Information Architecture]

Branding

Branding includes all the aesthetic and design-related items within
a Website. It entails the site's creative projection of the desired
organizational image and message. Statements used to measure branding
can include:

• The site provides visitors with an engaging and memorable experience.
• The visual impact of the site is consistent with the brand identity.
• Graphics, collaterals and multimedia add value to the experience.
• The site delivers on the perceived promise of the brand.
• The site leverages the capabilities of the medium to enhance or extend the brand.

  
  Functionality

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  Functionality includes all the technical and 'behind the scenes'
  processes and applications. It entails the site's delivery of
  interactive services to all end users, and it's important to note that
  this sometimes means both the public as well as administrators.
  Statements used to measure a site's functionality can include:

  
  
  
• Users receive timely responses to their queries or submissions.
• Task progress is clearly communicated (e.g., success pages or email updates).
• The Website and applications adhere to common security and privacy standards.
• Online functions are integrated with offline business processes.
• The site contains administration tools that enhance administrator efficiency.

Usability

Usability entails the general ease of use of all site components and
features. Sub-topics beneath the usability banner can include
navigation and accessibility. Statements used to measure usability might include:

• The site prevents errors and helps the user recover from them.
• Overall page weight is optimized for the main target audience.
• The site helps its visitors accomplish common goals and tasks.
• The site adheres to its own consistency and standards.
• The site provides content for users with disabilities.

Content

Content refers to the actual content of the site (text, multimedia,
images) as well as its structure, or information architecture. We look
to see how the information and content are structured in terms of
defined user needs and client business requirements. Statements used to
measure content can include:

• Link density provides clarity and easy navigation.
• Content is structured in a way that facilitates the achievement of user goals.
• Content is up-to-date and accurate.
• Content is appropriate to customer needs and business goals.
• Content across multiple languages is comprehensive.