"Design games" for usability

Using Design Games

At workshops with clients, use games to have a successful session and gather insight for designs.

User personas vs archetypes vs roles

La diferencia entre un "arquetipo" y un "personaje" de diseño es si se ha basado en investigación de campo real (numérica, medible!).
http://www.virtualfloorspace.com/2009/09/user-archetypes-vs-personas/

A well-researched example persona for web design:
http://www.virtualfloorspace.com/2009/09/using-personas-to-guide-web-design/

A description of roles (focus on separate usage scenarios and performance, not users)
http://www.foruse.com/articles/rolespersonas.pdf