Cómo diseñar productos: no preguntes al cliente lo que quiere

Cómic "de inspiración" sobre los problemas que encuentran los diseñadores si hacen encuestas a los usuarios para fundamentar su diseño.

http://incontextdesign.com/articles/dont-ask-your-customer-comic/

Cómo presentar un diseño

...y conseguir su aprobación por el cliente.  Via Buzz de Conchi Pulido.

How To Get Sign-Off For Your Designs

Finally, control the kind of feedback you receive. Never ask a client what they think of the design. Ask them instead how they believe their users will react to the design or whether it meets their business objectives. You can even go as far as asking them whether the design reflects the signed-off moodboards or wireframes. If you can get them saying yes to these questions they will realize that even if they personally dislike the design it is still the right solution.